We bred some of our first Ultrablack cattle in 1996. At
that time we could not even get EPD’S generated on them
and for that reason we backed off the program for a few
years. We analyzed the cattle we had and when breeding
them back to Brangus were convinced that by putting
Brangus back on them they became more predictable
and consistent in their type and performance. We made
the decision to move forward with that program and
eventually the IBBA started to compute EPD’s. The
Ultrablack program has always been a part of our goal
to produce a product for our commercial customer that
would work for him and the consumer. We did not sit on
the sidelines and wait to see if this program worked or
to assess its profitability pending a bylaw change by the
Association. We searched for the best and most proven
Angus genetics available and have used the front end of
our Brangus population, including through ET, to offer
our customers a product that would benefit their program
and their success. Our goal from the beginning, as it is
today, was to breed cattle that would benefit and enhance
what our commercial customer needed. It did not take
long for us to realize the added benefits Ultrablacks could
have when properly implemented into the purebred
population through a breeding up to Brangus program.
We were encouraged that last year a bylaw change voted
on by the membership allowed us to register as Brangus
those animals that had reached a 7/8 Brangus percentage.
This allows breeders to benefit from the potential of
the Ultrablack population. We would encourage your
evaluation of the Ultrablacks offered in this catalog
and invite you to visit with us regarding their potential
in your program. Ultrablack progeny continue to see
strong demand as the Ultrablack sired bulls in the recent
2014 GENETRUST@Suhn Cattle Co. Bull sale averaged
$6148.00. Marketplace acceptability is an important
factor when analyzing the potential of new programs. The
Ultrablack program has stood up to this test.
History of ULTRABLACKS
GENETRUST
at Cavender’s Neches River Ranch - Page 3
