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THE SOURCE FOR ONLINE SEEDSTOCK SALES
BID LIVE ONLINE AT
VIDEOS ALSO AVAILABLE ONLINE.
SEE PAGE 6 FOR MORE INFORMATION.
AVERAGE API $159.9 AND AVERAGE TI $82.2 ON
CALVES CARRIED BY THE BRED HEIFERS
Welcome to the sale...
The key word in the Value by Design brand is VALUE. On behalf of the terrific families that are the backbone of this 3
rd
Annual
Value by Design female sale I would personally like to invite you to be with us the Saturday before Thanksgiving, just west of
Anita, Iowa. Again this year one of the largest and most valuable groups of SimGenetics bred females in the mid-west will be
offered. You will not find a group of bred females anywhere in this country that provides more true genetic advancement than
these and the attractive, practical phenotypes will impress as well.
Customer service starts with great value! Offering documented and ever improving genetics, then standing behind them is
what separates great from good in this business. The group of committed breeders that created Value by Design understand
and apply that philosophy every day in their genetic improvement and customer focused programs. Just good is not an
option here and never will be.
With the Value by Design breeders, the tools necessary to create cattle that offer great profit are leaned on every day to make
better decisions. Breeding physically appealing cattle that will thrive in the environment they are asked to perform is very
important to these programs as well. The bottom line is, when you select for it all, you can have it all. As you look through
this offering of breed improving females, I think that commitment to “having it all” should be evident. There is no reason
in the world that great looking cattle should not perform at an elite level and create differentiated value from conception to
consumption. These breeders don’t expect their customers to settle for anything less.
Feel free to contact us with any questions you may have about the offering or for information on how to participate sale day
either in person or on-line.
Sincerely,
Marty Ropp
Bull Calf Placement Option
We are so confident in these females and our programs that we are offering a BULL CALF PLACEMENT program. This
is on bull calves out of any female purchased in the 2016 VALUE BY DESIGN SALE. For more information, contact any
consignor for complete details.
