Page 5 - DVAuction Online Catalogs

To accomplish these goals, we have attempted to be progressive, cost efficient with never losing sight
of our objectives.
We do not breed for the show ring. Our record has shown that we breed functional cattle with eye
appeal that are accepted by the commercial cattlemen, the show ring and registered cattlemen.
Champions produce Champions! Our program has dominated. Retired former champions are still pro-
ducing champions. Every animal has gone back into our breeding program and has been successful both
in the show ring and as producers.
We sell our females at our annual sale the first weekend of May. We sell our bulls in some consignment
sales during the year and our annual sale: however, the bulk of our bulls are sold private treaty.
(Approximately 175 per year)
:: HOW ::
We have concentrated on fostering our present genetics, and developing new genetics.
:: Breeding up program of new genetics
• Angus cattle
• 1/4 blood
• 1/2 blood
• 3/4 blood
:: Added Red Brangus to our program. We felt that the Red Brangus breeders had so
much to offer that we wanted to be a part of it.
:: Furthering our present genetics
• AI
• Embryo transplant
• Cloning–presently we have five clones at the Devine location from the original 915C cow.
We are doing all of this while never losing sight of our objectives. We monitor and double check our-
selves to make sure we are still on track using weights, measurements and checking ribeye data.
Feedback from our customers also provides us with more information.
:: WHY ::
Why have we been successful? Not only the cattle business, but for any business to last as long as
we have, three things had to be present.
1. Honesty
2. Integrity. For both honesty and integrity, you either have it or you don’t.
3. Trust. This has to be earned. You can’t buy it.
When you buy from JLS, you’re buying a piece of a program backed by many years of experience,
honesty, integrity, and we will earn your trust. This is exemplified by our many repeat customers, both
registered and commercial breeders.
We’ve been here. We are here. We will be here in the future! We’re in this business to stay!
T H E J LS P R O G RAM . . .
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