3
Feb
21, 2014
• Kist Livestok, Mandan
Dakota Xpress is excited to be able to offer you, our valued
customers, an additional opportunity to market your calves. This
opportunity comes in the form of a partnership between Allied
Genetic Resources and Superior Livestock Auctions.
Allied Genetic Resources is owned by some of the most progres-
sive and respected breeders within SimGenetics, and the entire
seedstock industry. Because you’ve made the choice to buy bulls
from Dakota Xpress, or any other Allied owner, your Simmental
and SimAngus sired calves are some of the most sought after in
the country. Through this partnership, your calves can be sold with
the Allied logo within your information to help aide the Allied staff
in guiding buyers to your calves and earning you a premium for
using Dakota Xpress bulls.
Superior Livestock Auctions has been in business since 1987
and utilizes the best form of price discovery available, competitive
Investing in Your Success Through
This year
we ar
proud to
bring the
crew from
DVAuc-
tion on
board to
broadcast
our sale
online.
We’d love
to see
you at the
sale, but if
you can’t
make it
and would
like to
place a
bid, we
will help
you out!
Turn to
page 7 for
details.
bidding. Superior has more than 7,000 registered buyers and they
can view your cattle in their natural surroundings via video. Cattle
are shipped ranch fresh, minimizing illness and increasing buyer
satisfaction. Through Superior’s value-added programs, you have
the potential to get more return from every dollar you’ve put into
your calves. Superior has video auctions every two weeks as well
as their country page, where buyers can view and bid on cattle at
any time of day. The country page uses a bidding style similar to
eBay where buyers can bid competitively or bid the ask price and
close the sale.
Mason Lautenschlager is our Superior Representative in the field.
Mason grew up on a commercial SimAngus cow/calf operation
near Berthold, ND. He’s very knowledgeable of the cattle industry
and would love to visit with you before/after the sale about your
operation. To contact Mason, call 701.509.3251 or email him at
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