Page 6 - DVAuction Online Catalogs

some of their Brangus females. While at Brinks he had
seen the pitfalls of the breeding up through the use of ¾
blood Brahman genetics—mainly the high inconsistency
and thus cull rates of these crosses. With his background
in Angus he knew this cross
could be an asset to the
Brangus breed—infusing
new genetics plus adding
consistency. In addition, a
less Brahman influenced
animal for the northern
climate would be more
palatable to breeders in
this area. This program
continues to this day.
In the spring of
2009, Dad continued paving
a new path forward. Following the Camp Cooley Ranch
dispersal, Dad, along with nine other Brangus breeders,
stepped out on a new path to create a unique genetic
alliance; called GENETRUST. Unlike other ranching
coops which caused smaller breeders to lose their own
individual identity, GENETRUST was fashioned as
a genetic factory designed to allow the ten founding
partners to maintain their own identity but with basically
integrated programs and goals. By uniting these breeders
under one banner of opportunity, they created a unique
alliance that brought together cattle from different
regions and expanded GENETRUST’s reach into new
areas and broader markets.
Less than four years after its founding,
GENETRUST has emerged as the Brangus breed’s genetic
powerhouse. It was built around the philosophy of
earning and building trust with a loyal customer base
while focusing more on quality than simply a huge show
of numbers. With four sales a year that, combined, sell
more than 2,000 head of cattle per cycle, the reach of the
GENETRUST genetics is vast. That reach has expanded
even beyond America’s
borders as GT semen is in
widespread demand from
cattlemen in Argentina,
Mexico, Brazil and Australia.
The collaborative efforts of
the entire GENETRUST team,
including all of the partners
and staff, has solidified a truly
ground breaking effort that
will stand the test of time.
My Mom and Dad have
devoted their lives to the
Brangus breed and the cattle they love. It’s tough not to
be proud of everything they have built and accomplished.
But the values of faith in God, honesty, integrity and a
strong work ethic that they helped instill in me and my
sister are what I will always be the most thankful for.
Dad never sought only to have the next great one
or to have the highest performance sire or the biggest
ribeye producer. His goal was, honestly, “that they all
just look the same.” Predictable. Consistent. Today, the
proof of his planning, foresight and practical cattle sense
is in the end-product. Everyone knows that if you want
to see one of the strongest sets of Brangus cattle from
top to bottom, they will be found in a small herd grazing
peacefully in the Kansas Flint Hills.
- Jared Suhn and Jessica White
GENETRUST at Suhn Cattle Company - Page 5
MS. Blocker 298S7- the foundation of our 894 cow family