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Welcome to the CXAdvantage Sale 2015…
COX EXCALIBUR RED BRANGUS
1260 Pin Oak Rd., #204 • Katy, Texas 77494 • email:
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COX EXCALIBUR and our Production Partners want to welcome everyone to our 13th CX Advantage Sale. We
are blessed as breeders to be in a Great Breed of Cattle and to watch the demand for cattle grow around the world.
Looking back over the last 32 years of Cox Excalibur being in the cattle business, I don’t think I have seen a bet-
ter time to be in the cattle business and especially Red and Black Brangus. The demand is not just for BEEF, but
also our Breed of cattle. Breeders around the world are catching on to these cattle that will grow on grass in hot,
humid, tropical climates, where the largest percent of cattle are in the world. Breeders and cattlemen are also
noticing how well these cattle grade and perform. Selling pounds of beef that can marble will
produce a product that the customer and packers are demanding. Brangus and Red Brangus
fit that demand. Take a close look at how the cattle are scanning with ultrasound and with
the majority of our cattle coming in with the right size ribeye, high IMF (intramuscular
fat), and very low back fat. These traits are hereditary and important to the growth of
our Breed since the marketplace is demanding tenderness and high quality beef.
The U.S Cattle Herd has begun to rebuild and cattlemen are beginning to realize the
importance of the Brangus cow especially in the hot humid climates where the majority of
cattle are raised. With the growing population around the world
and the demand for beef growing, that has kept prices high and
probably going higher. The seed stock business has always benefit-
ed after a herd reduction and we have been seeing that in the
demand for bulls and the prices being higher than normal. Even
the prices for heifers have risen with new breeders wanting to get
started in Red and Black Brangus from Mexico, South America and
Central America. We encourage you to stay focused on
breeding better cattle and collecting data to support your
program. Starting with better cattle and genetics always
makes it easier to be successful. Don’t be tempted to fill
your pasture with numbers, fill it with quality, it will pay
you more in the long run.
Over the last 32 years we at Cox
Excalibur are thankful for our
repeat customers and the new
breeders selecting us to help
them get started in Red Brangus.
A new addition to Cox Excalibur
is we are now offering our Black
Brangus customers a choice in genetics we have been developing and breeding for over
17 years. We have followed the Black cattle for years and are determined to breed and
develop some of the best genetics possible. Our customers in South America look at
Brangus as Red or Black. Jose and I work hard to produce cattle that grow on grass and
will perform. Jose loves the cattle and believe me he knows what cattle work for our cus-
tomers. Jose has helped build Cox Excalibur into a ranch that has sold cattle in 10 coun-
tries and many of those customers are repeat customers.
That is what is important to us, we want our customers to be successful and be repeat customers for our new
genetics. Your success is our success; we hope you find the cattle you are looking for at Cox Excalibur and in the
CX Advantage Sale 2015.
Jose Ramirez
