23
Top Dollar Angus is a genetic-certification and marketing
company focused exclusively on the top 25 percent of the
industry in carcass and growth Angus and Red Angus-
influenced feeder cattle. Top Dollar Angus is a program
similar to other popular branded-beef programs, except that
Top Dollar Angus does its branding in the feeder cattle and
calf market.
Qualified herds must have two or more generations of
Angus (Black or Red) genetics with growth and carcass
traits objectively ranking in the top 25 percent of the breed
based on documented historical sire use. DNA evaluation
conducted by Zoetis or GeneSeek is another workable
method to qualify. Once your cattle have met the necessary
requirements, they will be marketed under the Top Dollar
Angus brand and logo, and will be promoted aggressively to
a large number of feed yards and buyers. In today’s market,
Top Dollar Angus cattle are seeing premiums ranging from
$30 to $70 per head above the average market.
Why the premium? Cattle feeders know that Top Dollar
Angus cattle perform better and have higher grid-based
carcass rewards compared to other cattle. This puts more
dollars per head into the cattle feeder’s pocket, which can be
passed back to the producer in the form of premiums paid
above market price.
Top Dollar Angus helps take the guess work and surprises
out of growing and feeding cattle. Feed yards are tired of
unpredictable performance and wide-ranging profitability
results from group to group on cattle they purchase. Cattle
often look the same and have the same colored hides,
but are very different genetically. That’s why the genetic
certification of high-end Angus and Red Angus feeder cattle
is here! The industry must differentiate the best Angus and
Red Angus genetics from average cattle, and that’s what Top
Dollar Angus will do for you!
If you have consistently invested in high-performance Angus
or Red Angus genetics, Top Dollar Angus will make your
cattle stand out from the pack and get you the premiums
you deserve. No matter how you market your cattle, our goal
is to create more demand and higher prices for your calves.