Maternal Efficiency
means much more than maximum milk production. The cumulative effect of
reproduction, calving ease, optimal milk flow, fleshing and foraging ability, longevity, and lowmaintenance
costs make Red Angus an obvious cornerstone of any commercial cow/calf operation.
*Fertility
the most economically relevant trait to commercial cow/calf operations, estimated in some
studies to have ten times more impact than Carcass Traits. Red Angus has taken the lead in becoming the first breed association to completely
describe reproduction through EPDs.
*Longevity
– The cost of developing replacement heifers is high, it has been estimated that a commercial cow will not breakeven until she
is five to six years old. As the only breed with mandatory Total Herd Reporting, Red Angus offers an advantage by providing Stayability
EPDs - a genetic measure of bulls’ ability to produce daughters which stay productive in their respective herds past that breakeven sixth year.
Stack the deck in your favor - build your herd with Red Angus - the first breed to measure productive lifespan through Stayability EPDs.
*Low Maintenance Costs –
Feed efficiency, fleshing ability and foraging capacity all contribute to the costs of maintaining your cow herd-
the single largest expense to most cow/calf producers. Red Angus is meeting the challenge of lowering cow maintenance costs head on
through the development of Maintenance Energy EPDs. Whether you live in the Southeast and graze endophyte fungus fescue, or the sparsely
vegetated, high desert country of the northwest, easy fleshing, moderate sized replacements can help keep your feed costs in line and make
the most of available forage.
*Calving Ease –
Profit begins with a live calf, and heifers that experience calving problems are slower/harder to rebreed. Calving ease is
a trait of major economic relevance, and Red Angus describes the trait genetically with direct and maternal calving ease EPDs. Study their
sires Total Maternal Calving Ease EPD or their service sires’ Direct Calving Ease EPD when purchasing replacements...you’ll sleep better
knowing you did.
*Carcass Traits –
These traits are often disregarded when purchasing females, however superior marbling genetics in your cow herd is always
an advantage-providing unmatched marketing flexibility. Throw a continental or hybrid sire on your replacements and hit high cutability grids.
Or, use a Red Angus bull to master quality grids and supply “Angus” product lines. replacement females allow you to strengthen the carcass
component of your next calf crop without sacrificing maternal or reproductive efficiencies.
*Crossbreeding –
Maternal heterosis is the cow/calf operators free lunch; it improves their bottom line through increased maternal and
reproductive efficiencies. With a 3/8 to 7/8 Red Angus component replacement females have maternal heterosis as standard equipment, plus
offer the bonus of expanded breed complementarity. Added carcass quality, calving ease, and lowered maintenance costs are just a few of the
benefits anticipated from Red Angus/Continental, Red Angus/British, and Red Angus/Zebu replacement females.
*Convenience –
Polled, have pigmented eyes and udders, and good dispositions.
*Color –
Red hided cattle stay cooler in warmer climates. Additionally, Red Angus have no diluter genes, so you never get gray when you
use Red Angus Bulls on Black cows.
The Maternal side of any cow/calf operation collectively has a genetic impact equivalent to that operation’s herd bulls. Additionally, their
potential to affect producers’ bottom lines through reduced maintenance costs are far greater. However, many cow/calf operations lack a
vehicle to realize full value for the superior maternal genetics represented in their Red Angus influenced heifers.
The Red Angus program was developed to assist commercial
producers in capturing the added value of the superior Red Angus
Maternal Genetics by:
* Promoting the maternal benefits of their Red Angus Sired
Replacements.
* Expanding marketing opportunities for the female half of their
calf crop.
What’s in it for you?
* Free Listing of the replacements you offer for sale on the special
section of Red Angus website.
* Targeted advertising, promoting the benefits of Red Angus
influenced replacements.
* Opportunity to merchandise replacements produced from Red
Angus, Angus Plus & Red Angus influenced Hybrid/Composite
Bulls.
* Networking industry professionals and existing marketing
vehicles to provide greater sales opportunities for you.
Qualifications & Entry are Easy & FREE!
Designed for commercial replacement females.
1. Females must be minimum 3/8 Red Angus.
2. Females must be sired by a registered bull.
3. Females must be completely and accurately described on the
entry form by the seller, which is then submitted to the RAAA
staff.
4. Staff reviews entry form and posts Replacement Females on
RAAA website (free of charge).
5. Website listing can be used whether females are offered private
treaty, live/video auctions or sale barns.
Professional! Work for a Living.
Professional! Designed to assist Commercial Cattlemen reap the
benefits of heterosis and the value of Red Angus influenced females.
Professional! Built from the breed with the best objective genetic
description of reproduction.
Professional! Genetically engineered for Economically Relevant
Traits.
Reprinted with the permission of the Red Angus Association.
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