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Moving ahead in 2016, the beef cattle business
offers both challenges and opportunities. Lower
feeder calf prices underscore the need to capture
value-added premiums. Every cow-calf producer
with high-end genetics and a solid health program
wants to sell their cattle above the average market
price, which is exactly why Top Dollar Angus was
created.
Top Dollar Angus is a genetic certification and mar-
keting company focused exclusively on the best
Angus and Red Angus-influenced feeder calves in
the industry. Qualified calves must contain at least
two generations of Angus or Red Angus genetics
with growth and carcass traits ranking in the top
25% of their respective breed.
Should you consider Top Dollar Angus certification for your calves?
Absolutely – YES!
If you’ve consistently invested in high-performing Angus or Red Angus genetics, we can make your calf crop stand
out from the pack, and give you access to the Top Dollar Angus premium calf-buyer network, regardless of how
you market your cattle (local auction, video, or direct trade). Our goal is to bring more demand to your doorstep.
Red Angus sires that have a GridMaster Index in
the top 25% of the breed or higher meet Top Dol-
lar Angus specifications. Look for the Top Dollar
Angus designation on sale lots in this catalog!
This new program is similar to Certified Angus
Beef
®
, except that Top Dollar Angus does its
“branding” in the feeder cattle and calf market. It
works by certifying calf crops that meet program
requirements on the farm or ranch, enabling these
cattle to be marketed using the Top Dollar Angus
brand name and logo. Top Dollar Angus feeder
calves are eligible to receive a $50 per head pre-
mium (sometimes more) over the average market
when sold to partner feedyards. One group of Top
Dollar Angus steers sold recently via video auction
for $67 per head above the average market for
their weight and location. Another group was for-
ward-sold for a $52 per head premium. Yet another
single load of Montana steer calves beat the market
by $57 per head.
Why are so many profit-minded cattle feeders
interested in purchasing Top Dollar Angus calves
and yearlings? It’s because these cattle perform
very well both in the feedyard and on value-based
grids. Top Dollar Angus cattle consistently deliver
rapid growth and high quality grades. That puts
extra dollars in cattle feeders’ pockets, which are
passed back to cow-calf producers in the form of
premium prices.
