Welcome to our 33rd annual bull sale!
This past year we experienced record prices for all classes of beef cattle with the demand for quality Red Angus cattle
exceeding the supply in every sale barn and video auction in the country. Red Angus replacement females commonly sold
for several hundred dollars more than their steer mates and commanded substantial premiums over the best replacements
of any other breed. Additionally, even with the reduced supply of feeder cattle, the market continues to evolve from commod-
ity pricing to one that is based on the identifiable value of the genetics used in the cowherd. As this trend continues and the
supply of feeder cattle increases, it will become increasing important to use bulls from data-driven breeding programs with
documentable performance records to capture these value-based premiums at the ranch.
It is with great pride we offer this outstanding selection of Red Angus and Schuler Red composite bulls. Our sale offering
represents the top half of the bulls we produce and every bull has been bred and selected for cowherd-building traits as well
as superior feedlot and product traits. The bulls have been raised and developed on the ranch in a professional manner with
none receiving preferential treatment. In addition, we do not hesitate to eliminate cattle from our program that do not possess
the necessary traits of fertility, soundness and disposition. The bulls used in any breeding program represent half the genetic
change for the herd and the bull-buying decisions you make this spring will influence the quality of your replacements and
feeder cattle for years to come. We make every effort to ensure the bulls we sell our genetically superior for all economically
relevant traits and will truly deliver “performance you can count on”.
Thank you for the opportunity to earn your business and we hope to see you at the sale!
Butch, Susan, Stephanie and David Schuler
About the Sale...
To facilitate your evaluation and selection, the bulls will be penned next to the sale facility and
sold in catalog order. A video of each bull will be displayed during the sale and no bulls will be run
through a sale ring. The bulls were videotaped approximately three weeks prior to the sale and are
available for viewing on our website at
Besides providing an oppor-
tunity to evaluate the phenotype of the bulls prior to sale day, the video provides greater opportunity
to watch the individual bulls walk than in the sale pens. If your are unable to attend the sale internet
bidding will be available through DV Auction.
